Other cities need to emulate Cape Town’s tourism successes to create jobs

For the second consecutive year, the City of Cape Town was named the World’s Leading Festival and Events Destination at the 28th World Travel Awards. This was awarded despite the fact that the meetings, incentives, conferences, and exhibitions (MICE) sector were one of the first in the tourism industry to be impacted through cancellations because of the coronavirus pandemic.

The City of Cape Town continues to be the host destination of choice for well-known local and international events such as the Kirstenbosch concerts, the Cape Town Jazz Festival, Rocking the Daisies, and the Cape Town marathon.

It is thanks to the City of Cape Town administration’s relentless and dedicated work that the City is attractive for events and venues.

An example of such Cape Town venues is two that were listed this week in the World’s Best 100 Bars list: Cause Effect Cocktail Kitchen and the Art of Duplicity. These venues have been ranked 75 and 86 respectively. The Art of Duplicity moved up two spots from 88 in the previous year.

These awards are important as they translate into more jobs and a contribution to our economic growth. It is thus important that other cities make the concerted effort, in the same way that Cape Town does, to make their cities attractive to local and international tourists.